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Mr Simms Olde Sweet Shoppe, a traditional purveyor of British confectionery, announced today (October 20) that it has opened its first shop in Hong Kong.
Located at 37 Lyndhurst Terrace in Central, Mr Simms Olde Sweet Shoppe offers over 1 000 confectionery products, including nostalgic sweets such as rhubarb and custards; iconic favourites like Wham bars; and contemporary handmade chocolates, toffees and fudges exclusive to the brand.
Founder of Mr Simms Olde Sweet Shoppe Mr Martin Peet, whose family has been in the confectionery business since 1891, said that when he first came to Hong Kong earlier this year, he was "flabbergasted" by the vibrancy and buzz of the city, and knew straight away that he wanted to invest here.
Director of Mr Simms HK Limited Mr Raymond Shuai said that the shop should appeal to anyone with a sweet tooth and a sense of adventure for new tastes, and bring back fond memories for many who grew up spending their pocket money on these sweets.
He added that the Hong Kong shop design follows a traditional Victorian theme to provide an upbeat authentic theatrical experience of an old-school British sweet shop.
Associate Director-General of Investment Promotion Mr Andrew Davis said, "Mr Simms Olde Sweet Shoppe will add to the diversity of the food industry in Hong Kong while benefiting directly from the city's booming tourism and food and beverage sectors. We welcome its landing in our economy and wish it every success in Hong Kong and beyond."
About Mr Simms Olde Sweet Shoppe
In 2004, Mr Simms Olde Sweet Shoppe opened its first UK shop to meet growing demand for a high street confectionery specialist bringing together all the yesteryear traditional favourites under one roof. Following national television coverage on the BBC, the company quickly expanded to over 120 stores in the UK and Ireland.
For more information, please visit www.mrsimms.hk .
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of June 2014, InvestHK had completed over 3,300 investment projects creating more than 36,400 new jobs in the first year of operation or expansion and over HK$88 billion of investment. For more information, please visit www.investhk.gov.hk.
For an event photo, please visit www.flickr.com/photos/investhk/sets/72157648398753410/.
Ends/Monday, October 20, 2014
Issued at HKT 14:15
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