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Phonejoy uses Hong Kong to launch mobile gaming venture (with photo)
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     Phonejoy, a technology start-up based in Hong Kong, announced today (February 17) that it has completed the assembly of its team in Hong Kong, the location from which it plans to take mobile gaming to the next level.

     Phonejoy has developed a game controller that turns mobile phones into portable game consoles, which the company is now launching this March. With the whole team in Hong Kong, Phonejoy has consolidated product development in the city and now manages both sales and marketing from its office in Cyberport.

     Phonejoy founder Mr Martin Kessler said, "Hong Kong has always been a much easier place to set up a company than elsewhere in the world. We took less than a week to set up a company here. Moreover, English is one of the two official languages in Hong Kong and most of the business-related laws and regulations are based on common law, which make it very easy for us as foreigners to do business here.

     "In addition, Hong Kong has a rich pool of human capital, with talent in computer science and engineering. Being in Hong Kong also allows us to travel to the consumer electronics manufacturing hub of Shenzhen in only one hour. That is something that we wouldn't have anywhere else."

     The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed Phonejoy starting its business in Hong Kong. He said, "It's one of the many successful entrepreneur companies that we are seeing leverage the city's business advantages to make their dreams come true. In fact, we've seen a growing trend of entrepreneurs using Hong Kong as an important start-up hub in Asia. I hope that they'll be successful in the city and bring business innovation and creativity to our economy."

About Phonejoy

     Phonejoy is a start-up technology company based in Hong Kong. It specialises in designing game controllers for smartphones and tablets and producing the Phonejoy gaming device that transforms an everyday smartphone into a portable game console. Besides the hardware, it also has a software platform that allows for the easy discovery of console-style games for both Android and iOS. For more information, please visit www.phonejoy.com.

About Invest Hong Kong

     Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for foreign direct investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As of December 2013, Invest Hong Kong had completed over 3 090 investment projects creating more than 34 900 new jobs in the first year of operation or expansion and over HK$82 billion of investment. For more information, please visit www.investhk.gov.hk.

     For the event photo, please visit www.flickr.com/photos/investhk/sets/72157641092314313/.

Ends/Monday, February 17, 2014
Issued at HKT 12:50

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