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Australian skincare company Anumi announced today (November 25) the opening of its first branded outlet in Tsim Sha Tsui, after a year of successful retail operations in partnership with major specialty stores.
The first Anumi branded outlet opened on Nathan Road, in the prime Tsim Sha Tsui district, as the company aims to capitalise on the large number of visitors in the area. The company plans to open its first Anumi Organic Experience Centre in Hong Kong in the middle of 2014.
The brand first started selling at specialty stores and pharmacy groups in 2012, and, according to director Ms Belinda Leung, the results have been very encouraging. Ms Leung said that the new Hong Kong outlet is an important step in building the Anumi brand in Asia.
"We have seen very keen demand for natural and safe-to-use skincare products among local customers and overseas visitors in Hong Kong. The city offers an attractive retail environment as there is no import tax, so by setting up here we can import our natural products from Australia at relatively lower cost," Ms Leung said.
She said that Anumi aims to get a major share in the natural skincare market as its organic products are certified organic according to the Australian Organic Standard. "The skincare market in Hong Kong is very strong and there is untapped demand in the organic products segment, so there is great potential for us to grow in Hong Kong and expand further in the region via the city," she said.
The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed Anumi's rapid expansion in Hong Kong. "Whether you are a wholesaler or a retailer, Hong Kong offers the advantages of proximity to source and access to a wide range of consumers. With over 48 million visitors from around the world in 2012, the city is the shop window for international customers, especially Mainland consumers, and hence an excellent platform to showcase your products to the world."
About Anumi
Established in 2010, Anumi is an Australian company providing natural and organic skincare products manufactured in Australia. Anumi, pronounced similarly to "a new me", believes in using high quality, natural ingredients and essential oils in all its products. Its organic range is certified by an independent organic certifying body, the Organic Food Chain. For more information, please visit www.anumiskincare.com.
About Invest Hong Kong
Invest Hong Kong (InvestHK) is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at September 2, 2013, InvestHK had completed 3 000 investment projects creating 33 950 new jobs in the first year of operation or expansion and over HK$78.6 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit www.flickr.com/photos/investhk/sets/72157638034335406/.
Ends/Monday, November 25, 2013
Issued at HKT 18:38
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