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TID and HKTDC to hold "Ignite Your Brand for Asian Markets" seminar series
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     The Trade and Industry Department and the Hong Kong Trade Development Council (HKTDC) will jointly hold a two-day seminar series titled "Ignite Your Brand for Asian Markets" on December 5 and 6 (Thursday and Friday). Experts and representatives of renowned enterprises from South East Asia and Greater China will share their experience of branding and the latest business models to help SMEs explore the huge Asian markets.

     The seminar series will consist of four sessions. Details are as follows:

1. Franchising Summit ¡V Overseas Opportunities

Date:      December 5 (Thursday)

Time:      10.30am¡V12noon

Speakers:  Mr Albert Kong
           Chairman of International Development,
           Franchising and Licensing
           Association (Singapore)

           Dato' Nelson Kwok Teng Toong
           President of Malaysian Retailer-Chains
           Association

           Mr Samie Lim
           Chairman Emeritus of Philippine Franchise
           Association

           Mr Josh Merin
           Director of International Affairs,
           International Franchise Association

           Mr Anang Sukandar
           Chairman of Indonesian Franchise
           Association

Moderator: Mr Wilson Lee
           Chairman of Licensing & Franchising
           Association of Hong Kong
 
2. Franchising Summit ¡V The Greater China
                         Opportunities

Date:      December 5 (Thursday)

Time:      2.30¡V4pm

Speakers:  Mr Tony Fan
           Vice Secretary of Guangdong Chain
           Operations Association

           Mr Tom Hsu
           Chairman of Association of Chain and
           Franchise Promotion, Taiwan

           Ms Even Lv
           Director of Guangzhou Chain Store
           & Franchise Association

           Mr Vincent Ngai
           Managing Director of Fujian Yuantai
           Tea Co Ltd

           Ms Su Shuang
           Director of Franchise & Investment
           Department, China Chain Store
           & Franchise Association

Moderator: Mr Harry Chow
           Founding President of Hong Kong Franchise
           Development Association

3. Seminar on Branding Strategies Venturing into
   Asian Markets

Date:      December 6 (Friday)

Time:      11.30am¡V1pm

Speakers:  Mr Ricky Cheng
           Vice-chairman and Executive Director
           of Casablanca Group Limited

           Ms Karyn Lim
           Chief Executive Officer of A.S. Louken
           Branding Pte Ltd

Speaker    
cum        Professor Royce Yuen
Moderator: Chief Executive Officer of New Brand New

4. Seminar on E-tailing in Asia - Trends, Challenges
                                  & Opportunities

Date:      December 6 (Friday)

Time:      2¡V3pm

Speakers:  Mr Chua Cheng Xun
           Managing Director of ZALORA Hong Kong

           Mr Wally Wong
           Manager of SMB Merchant Acquisition
           & Engagement, PayPal Hong Kong

     The seminar series is one of the highlight events of the annual World SME Expo, which aims to provide a platform for service providers to promote their services and business solutions to SMEs and help SMEs explore market opportunities. Seminars will be held at Seminar Room E, Hall 1, Hong Kong Convention and Exhibition Centre conducted in Cantonese, English and/or Putonghua (with simultaneous English and/or Putonghua interpretation). Admission is free.

     Interested parties are invited to register with the HKTDC (telephone: 1830 668). Seats will be allocated on a first-come, first served basis. Please visit the HKTDC website (www.hktdc.com/worldsmeexpo) for details and online registration.

Ends/Monday, November 25, 2013
Issued at HKT 12:45

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