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British watchmaker Bremont announced today (September 9) the soft launch of its first overseas boutique in Hong Kong.
Bremont is the latest global watch brand to increase its presence in Hong Kong, opening a stand-alone boutique in order to maximise its visibility in the city and within Asia.
Co-founder Mr Nick English believes that Bremont's 2,000-square-foot-plus retail outlet in Lyndhurst Terrace, Central, will quickly boost its brand awareness among local customers as well as visitors to the city. "As with our London boutique, Hong Kong will be more than just a traditional watch store. It will be a place for watch collectors to come and meet to talk about watches over a coffee or a whisky," said Mr English.
Co-founder Mr Giles English said, "It is a big step for us to launch our own boutique in Hong Kong. When you have your own store you can really communicate your own brand message and DNA to your consumer. It also has a very positive effect on your wholesale markets as the brand becomes more visible."
The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed Bremont's boutique in Hong Kong and said, "Hong Kong is a great location to open a flagship store, to showcase the brand to millions of international visitors to the city. Hong Kong is one of the world's most important markets for luxury watches. We believe this is the right time for Bremont to be present in Hong Kong to benefit from its strong retail performance."
About Bremont
Bremont is a British luxury watch brand manufacturing its mechanical watches in Henley-on-Thames, the UK. It was co-founded by brothers Nick and Giles English in 2002 and has made a substantial impact in the watch industry in a short time. For more information, please visit www.bremont.com.hk.
About InvestHK
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas, Mainland and Taiwan businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at September 4, 2013, InvestHK has completed 3 000 investment projects creating more than 33 950 new jobs in the first year of operation or expansion and over HK$78.6 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit www.flickr.com/photos/investhk/sets/72157635451572114/.
Ends/Monday, September 9, 2013
Issued at HKT 19:40
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