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UK digital experience and technology specialist Red Ant opened a new regional headquarters in Hong Kong today (September 5) as part of the plan to strengthen its global strategy.
According to Red Ant's Regional Director for Asia, Ms Elisa Harca, the new Hong Kong office will work strategically with the Shanghai office in forming strategic digital partnerships with key brands in Hong Kong, as well as leveraging relationships with existing clients in China.
Red Ant's team of digital experts offers clients a comprehensive, multi-discipline service. The company, based in the UK, delivers award-winning, innovative technology for digital commerce, engagement and platforms that maximise business results. The Hong Kong base will oversee its Asia strategy, including connecting the Shanghai team with those in London, Geneva and Rio de Janeiro.
Ms Harca said, "Hong Kong is an ideal regional hub for companies with a global reach, and many of our clients are already based here. It made sense for us to open this office to be closer to our clients and provide a more personal service.
"Hong Kong's digital market is thriving and brands are demanding agencies with both international expertise and local insights. It's the best time for us to get a foothold here and expand our business in Asia."
The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed Red Ant's presence in Hong Kong. He added, "Hong Kong has the world-class information technology infrastructure conducive to digital industry operators like Red Ant. Moreover, the city is close to Mainland China and other important Asian markets, so being in Hong Kong means that Red Ant is close not only to existing clients but can also easily find new business."
About Red Ant
Red Ant is a digital retail experience and technology specialist based in the UK, with offices in Shanghai, Brazil, Switzerland and now Hong Kong. Built from its roots as a technology company established in 1999, Red Ant has expanded globally, creating effective ways to help clients connect with their customers in a rapidly changing digital world. Red Ant has authored a series of major digital technology and consumer engagement white papers including "Planning and managing a digital strategy" and "Going mobile - a how-to guide". For more information please visit www.redant.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas, Mainland and Taiwan businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at September 4, 2013, InvestHK has completed 3 000 investment projects creating more than 33 950 new jobs in the first year of operation or expansion and over HK$78.6 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit www.flickr.com/photos/investhk/sets/72157635391524312/.
Ends/Thursday, September 5, 2013
Issued at HKT 16:36
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