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Seminar for SMEs on "Connect Customers with Brands through Scent"

     The Support and Consultation Centre for SMEs (SUCCESS) of the Trade and Industry Department will hold a seminar entitled "Connect Customers with Brands through Scent" on June 25 (Tuesday). The seminar will introduce scent marketing and explore its application as a marketing strategy.

     Speakers include the Director of Intellectual Property, Mr Peter Cheung; the Chief Marketing Officer of Skywork Design Ltd, Mr Daniel Fong; and the General Manager of Micro Fragrance (HK) Limited, Ms Elga Wong. Guest speakers will share their insights on marketing trends and provide case studies on scent marketing.

     The seminar will be held at 2.30pm in the Lecture Theatre, G/F, Hong Kong Central Library, 66 Causeway Road, Causeway Bay (MTR Tin Hau station, exit B). It will be conducted in Cantonese. Admission is free.

     Those interested are invited to register with SUCCESS by June 21 (Friday). Please visit the SUCCESS website ( for details of the seminar and online registration. Registration forms can also be downloaded from the SUCCESS website. Please send completed registration forms to SUCCESS by fax (2375 7105). Due to the limited seating capacity of the venue, seats will be allocated on a first-come, first-served basis.

     For enquiries, please call 3403 6111.

Ends/Monday, June 10, 2013
Issued at HKT 11:01


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