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Spanish chocolate group opens sales office in Hong Kong (with photo)
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     Spanish chocolate manufacturer Natra announced today (April 11) that it has opened a sales office in Hong Kong as a key part of its business expansion outside Europe.

     One of Europe's leading chocolate manufacturers, Natra established a sales representative team for Asia-Pacific markets last year. The new sales office in Hong Kong will act as the company's regional base and strengthen its operations in preparation for regional expansion, starting with Mainland China.

     The Chief Executive Officer of Natra, Mr Mikel Beitia, said, "Hong Kong is the gateway to Mainland China while also part of the same country. Setting up our new sales office in the city will allow us to better identify business opportunities and consumer trends in terms of product categories, flavours, textures and packaging."

     He added, "It will also help us to build closer business relationships with key customers, to directly manage relations with local distribution networks and achieve operational improvements in the region, through, for instance, potential agreements for the packaging of our products manufactured in Europe."

     The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed the opening of the Natra sales office in Hong Kong and said, "Hong Kong is an ideal platform for fast-growing companies like Natra that want to do business in Asia-Pacific markets, including Mainland China. The huge number of visitors in Hong Kong also provides an instant gauge for overseas investors as to how well their brands are accepted."

About Natra
 
     Natra is a global Spanish company which produces and manufactures cocoa derivatives and chocolate products, with a specialised approach to retailers and other food companies. Natra maintains commercial relationships with some of the largest global retailers, providing them with one of the most extensive product catalogues in Europe. Natra has a constant commitment to innovation and researching new recipes, packaging and tailor-made solutions. For more information, please visit www.natra.es/en/.

About Invest Hong Kong
 
     InvestHK is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As at December 2012, InvestHK had completed over 2 700 investment projects, creating more than 32 000 new jobs in the first year of operation or expansion and HK$69 billion of investment. For more information, please visit www.investhk.gov.hk.

For event photos, please visit www.flickr.com/photos/investhk/sets/72157633213389265/.

Ends/Thursday, April 11, 2013
Issued at HKT 12:55

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