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Canada-based market research technology company Vision Critical opened its Asian headquarters here today (March 21), to use Hong Kong's gateway position in Asia to extend its reach in the region.
The Hong Kong office is the company's 11th office worldwide, demonstrating the company's commitment to expansion in this part of the world, amid rising demand for consumer insights and brand positioning as a result of dynamic economic activity in the region.
Vision Critical helps clients form, assess and manage product development and marketing through its integrated product suite of digital market surveys, community panels, virtual shopping, concept testing, packaging and advertising assessments, brand health and reputation measurement.
Following success with several Asian firms and strong interest in its services, the company decided to open its Asian headquarters in Hong Kong with tenured, experienced research leadership.
The Managing Director and President of Vision Critical Asia, Mr Bruce Wells, said, "Hong Kong offers unparalleled transportation convenience to all key regional and intercontinental markets as well as offering a business gateway to Mainland China. But in addition to all these advantages, Hong Kong also has this intangible 'business buzz' that is captivating and exhilarating and drives you to succeed."
He added, "Hong Kong is the Asian headquarters for Vision Critical with a focus on developing and serving Asian-based clients and partners, providing customised technical and research expertise specifically tailored to the needs of our clients and the market."
The Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed Vision Critical setting up its Asian headquarters in Hong Kong and said, "Hong Kong is a unique and dynamic business city. With world-class research and development facilities, high-tech infrastructure, robust protection of intellectual property rights, and unrivalled access to Mainland China and Asia, it is the perfect base for companies to carry out research and development."
About Vision Critical
Based in Vancouver, Vision Critical pairs the world's leading market research specialists with the most innovative software developers, combining precision of market research with the speed and power of online technology. Serving over 600 global brands through offices across North America, Europe and Asia, Vision Critical creates powerful software and research solutions including the world's leading community panel platform. For more information, please visit www.visioncritical.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. In its 12th year of operation, Invest Hong Kong has completed over 2,400 investment projects, creating more than 29,000 new jobs in the first year of their operation or expansion and HK$62 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit: www.flickr.com/photos/investhk/sets/72157629268071710/.
Ends/Wednesday, March 21, 2012
Issued at HKT 16:56
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