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Kuka Home, a sofa brand from Mainland China, today (June 18) celebrated the official opening of its flagship store in Kowloon Bay. This is Kuka Home's fifth outlet in Hong Kong. Located on the ground floor of Exchange Tower, Kowloon Bay, the flagship store is 8 000 square feet in size.
The company expanded into the Hong Kong market in 2010, opening four outlets in Shatin, Causeway Bay, Tsuen Wan and Hunghom within three months. It aims to increase its total number of stores in Hong Kong to eight this year. This rapid business expansion signifies the company's confidence in Hong Kong's business environment.
Kuka Home has over 20 years of experience in the sofa industry. The company set up its first manufacturing facilities in Zhejiang, Mainland China, in 1996, and has developed from a specialist in sofa manufacturing into an enterprise involving sofa research and development, manufacturing, and retailing of sofa. It now has in excess of over 1 400 branded stores worldwide.
General Manager (Hong Kong) of Kuka Home, Miss Sandy Chui, oversees the company's Hong Kong market operations and drives the brand's Asia expansion. She said, "We are confident in our business prospects in Hong Kong, that's why we raised our investment amount again to set up the largest sofa flagship store in the city. We chose Hong Kong to establish our Asia regional headquarters in order to enhance our brand profile and image, paving the way to further explore the southeast Asian markets."
"Hong Kong has support from Mainland China and also faces the global arena. The city is not only a famous international financial centre but also an important base for Mainland enterprises to expand globally. Our next target is to make use of the advantages of Hong Kong's business environment and location to expand our reach to overseas markets. Our Hong Kong office is in the course of locating suitable trade fairs staged in the US, Germany and Singapore for participation, so as to further promote our brand to the global market," Miss Chui said.
Associate Director-General of Investment Promotion at Invest Hong Kong, Miss Victoria Tang, warmly congratulated Kuka Home on its business expansion in Hong Kong. She said, "Hong Kong offers an ideal platform for Mainland enterprises to 'go global'. Hong Kong's connectivity with the Mainland and the rest of the world offers Mainland investors access to business opportunities not only within Hong Kong but also the Asia region and worldwide. The rich pool of talent with branding expertise and reputation for service excellence in our city can help Mainland enterprises like Kuka Home raise their brand profile effectively."
Starting a business in Hong Kong, for companies large and small, has been further facilitated with the launch of the Government's electronic incorporation service in March 2011. The time required for company incorporation and business registration has now been significantly reduced from four to one working day.
About Kuka Home
Kuka Home has over 20 years of experience in the sofa industry. The company set up its first manufacturing facilities in Zhejiang, Mainland China in 1996, and has developed from a specialist in sofa manufacturing into an enterprise involving the research and development, manufacturing, and retailing of sofas. In 2010, Kuka Home entered into the Hong Kong market by opening four outlets in Shatin, Causeway Bay, Tsuen Wan and Hunghom. The company opened its fifth outlet in Kowloon Bay as its flagship store in Hong Kong in June 2011. For more information, please visit www.kukahome.com.hk.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As it celebrates its 10th anniversary, Invest Hong Kong has completed over 2 100 investment projects creating over 26 000 new jobs in the first year of operation or expansion and HK$57 billion of investment. For more information, please visit www.investhk.gov.hk.
Ends/Saturday, June 18, 2011
Issued at HKT 15:01
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