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Charter launched to promote Population Census (with photo)
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     With the approach of the 2011 Population Census, the Census and Statistics Department has launched a Census Charter Sign-up Activity, inviting primary and secondary students to help boost awareness of this large-scale social project among family members and friends.

     The Population Census, which takes place every 10 years, will be conducted from June 30 to August 2, covering about 2.4 million households and 7.1 million people. It is crucial for mapping out Hong Kong's future and is closely related to the public.

     The department's Senior Statistician, Ms Iris Law, said, "To enhance students' understanding of the Census and solicit their support, we are conducting the Census Charter Sign-up Activity through primary and secondary schools. Students are encouraged to fulfil their civic responsibility through joining the activity. Relevant information has been sent to schools.

     "Students can join the activity on a voluntary basis. Once having signed up, they will pledge to support the Census by acquiring more knowledge of the Census, by assisting in publicising the Census to their family members, relatives, peers and friends, and by providing accurate information in the Census," she added.

     Students who subscribe to the Charter will receive specially designed 2011 Population Census coloured souvenir folders via their schools.

     Schools can support the activity by providing to the department the Census Charter sign-up rate by the end of June. The department will announce the names of schools with high sign-up rates on the 2011 Population Census website (www.census2011.gov.hk) and award a certificate to those schools for their contribution to this social project.

     Meanwhile, the department has distributed to secondary schools the 2011 Population Census Classroom Promotion Programme teaching kit. Teachers can make use of the vivid and interesting video contained in the teaching kit to initiate discussions among students and enrich their knowledge of the Census.

     The video outlines the aims and importance of the Census, use of the data collected and privacy protection measures, as well as the design and enumeration procedures, in particular the newly introduced multi-modal data collection approach. It also suggests ways which students can help ensure the smooth conduct of the Census.

     The department has provided primary schools with specially designed posters for students to record the means of data submission by their families in the 2011 Population Census. Schools are suggested to carry out this activity as a kind of pre-summer school event from late June to early July to boost primary school students' awareness of citizenship.

     More details about the 2011 Population Census are available at www.census2011.gov.hk.

Ends/Monday, June 6, 2011
Issued at HKT 11:02

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