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Hip British brand, Breo, today (May 11) announced the opening of its first Asia-Pacific office in Hong Kong. This regional office will be responsible for locating and managing suitable distributors, sales agents and logistics partners across the region to expand the Breo brand.
Established in Scotland in 2008, Breo designs inspired and unique lifestyle products that are now available on over 40 international airlines, as well as retail outlets in London, Paris, Sydney and Bangkok. Breo¡¦s products are bright and funky and appeal to people who are looking for something a little different.
Breo's Zone Director Asia-Pacific, Mr Alastair Drew, said, "Hong Kong is ideally located at the heart of the region, which not only facilitates our business travel in managing our regional operation but also enables closer working relationships with our suppliers in the region. We anticipate this will help optimise the cost of our product procurement and benefit our sales growth across the region."
Mr Drew added, "Hong Kong has a strong pool of talent with regional and international know-how in the consumer products and retail industry. These people are both creative and ahead of the prevailing sector trends, which will be instrumental in the expansion of our regional business."
Associate Director-General of Investment Promotion, Mr Andrew Davis, welcomed the establishment of Breo Asia Pacific in Hong Kong. He said, "Our city is Asia¡¦s retail paradise and Mainland China's shop window to what's in and what's hot. According to CB Richard Ellis' annual survey 'How Global is the Business of Retail' released in April 2011, Hong Kong is the world's sixth leading retail city out of more than 200 cities worldwide. We clearly hold considerable pulling power in the global retail market."
Starting a business in Hong Kong, for companies large and small, has been further facilitated with the launch of the Government¡¦s electronic incorporation service in March 2011. The time required for company incorporation and business registration has now been significantly reduced from four to one working day.
About Breo Asia Pacific
Founded in Dundee, Scotland in 2008, Breo designs inspired and unique lifestyle products that are now available on over 40 international airlines, as well as retail outlets in London, Paris, Sydney and Bangkok. The company established its Asia Pacific arm in Hong Kong in 2011. For more information, please visit www.breo.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas and Mainland businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kong's vibrant economy. As it celebrates its 10th anniversary, Invest Hong Kong has completed over 2,100 investment projects creating over 26,000 new jobs in the first year of operation or expansion and HK$57 billion of investment. For more information, please visit www.investhk.gov.hk.
Ends/Wednesday, May 11, 2011
Issued at HKT 16:26
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