***************************************************
OrotonGroup, a premium retailer listed on the Australian Stock Exchange, today (September 28) announced the opening of its Oroton store in Hong Kong's ifc mall, paving the way for its business expansion overseas.
Oroton, an Australian luxury accessories brand founded in 1938, produces a wide range of products for men and women including bags and small leather accessories, jewellery, ties, umbrellas, knitwear, lingerie, men's underwear and shoes. These products are sold in Oroton boutiques and department stores throughout Australia and New Zealand and in selected boutiques and department stores worldwide and online.
CEO of OrotonGroup, Ms Sally Macdonald, said, "With 70 years in business, we feel it is high time to have a physical store in one of the most important fashion capitals of the world. Hong Kong is our first choice for international expansion in our own boutique because it is a global shopping destination. We love this city and spend a lot of time here already."
"To coincide with our future expansion plan, we have assigned our Hong Kong office as the headquarters of our Asian operations. We already use Hong Kong as a hub for functions including design, sourcing, logistics, warehousing and now also international wholesale development and store operations," Ms Macdonald said.
Officiating at the store's opening ceremony, Associate Director-General of Investment Promotion at Invest Hong Kong, Mr Andrew Davis, extended his warm welcome to OrotonGroup in Hong Kong.
He said, "Hong Kong is home to many luxury brands. We have no VAT, tourists and locals alike who appreciate innovative and timeless style, and easy-to-access and comfortable shopping malls."
"Our free flow of goods, information and capital as well as our strategic location on the doorstep of the world's factory and efficient access to almost every developing low cost manufacturing base in Asia make Hong Kong the destination of choice for retailers' trading and procurement businesses in our city."
"We wish OrotonGroup every success in its business and look forward to providing it with support in the course of its future expansion in Hong Kong," Mr Davis added.
About OrotonGroup
Listed on the Australian Stock Exchange since 1987, OrotonGroup is a premium retailer founded in 1938 in Sydney, Australia, by Mr Boyd Lane. The Group employs approximately 600 people and is headquartered in the inner city Sydney suburb of Waterloo. The brand Oroton, is made up of two words, "oro" meaning gold in Latin and "ton" to imply a tonne of gold or fortune. Oroton strives to create innovative and beautiful designs with a focus on relaxed luxury and timeless style. For more information, please visit www.oroton.com.
About Invest Hong Kong
Invest Hong Kong is the department of the Hong Kong Special Administrative Region (HKSAR) Government established in July 2000 to take responsibility for Foreign Direct Investment and support overseas, Mainland and Taiwanese businesses to set up or expand in Hong Kong. It provides free advice and customised services to help businesses succeed in Hong Kongˇ¦s vibrant economy. As it celebrates its 10th anniversary, Invest Hong Kong has completed over 2,000 investment projects creating over 25,000 new jobs in the first year of operation or expansion and HK$52 billion of investment. For more information, please visit www.investhk.gov.hk.
For event photos, please visit www.flickr.com/photos/investhk/sets/72157624917473101
Ends/Tuesday, September 28, 2010
Issued at HKT 16:22
NNNN
