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More than 200 distinguished guests, consuls general, senior government officials and business leaders gathered at the "Meet the Many Faces of Hong Kong" reception at the de Young Museum, San Francisco, on September 20 (San Francisco time).
At the reception, the Director of the Hong Kong Economic and Trade Office, San Francisco, Mr Jeff Leung, updated the guests on the revitalised Brand Hong Kong (BrandHK), a communications platform to promote Hong Kong as Asia's world city.
Addressing the guests, Mr Leung said that the core values and attributes of BrandHK were updated to reflect the attitudes and aspirations of Hong Kong people regarding their city and the unique characteristics that make the city distinctive. "The five core values are free, enterprising, excellence, innovative and quality living. And the five attributes, which describe Hong Kong's perceived characteristics are cosmopolitan, secure, connected, diverse and dynamic," Mr Leung said.
The vitality of BrandHK comes from the people of Hong Kong. Each face tells a story and together, the people of Hong Kong make it Asia's world city, he added.
The "Faces of Hong Kong" video was shown at the reception. "We invite people around the world to get to know more about Hong Kong through these real stories," Mr Leung said.
"While Hong Kong has gained international recognition for its efficiency and vibrancy, many may not be aware of its soft power - the beauty of its natural landscape, the diversity of its culture and the warmth of the people.
"Hong Kong may be small in size, but our people have an open and diverse culture; we have busy urban areas, but we also have serene and quiet villages. Those who have worked or lived in Hong Kong might agree with me that the hard work and expertise of Hong Kong people have enabled the city to scale new heights in many areas, turning it into an ideal place to work, live, study and enjoy life; a place where there are interesting things to do and discover," he said.
Hong Kong is a free and dynamic society where creativity and entrepreneurship converge; a city with unlimited potential. This is also the theme used at the Hong Kong Pavilion at the Expo 2010 Shanghai China to showcase the city's unique qualities.
Ends/Tuesday, September 21, 2010
Issued at HKT 15:15
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