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Redeem Plc, the UK-headquartered mobile phone recycling specialist, today (April 6) announced the opening of a sales and processing centre in Hong Kong.
The new operation will provide entry to a number of core emerging mobile markets including the Mainland China, India, Africa and South America. It will also provide a more streamlined and efficient system for Redeemˇ¦s growing UK and European operations; with all its mobile phones collected in the UK, Ireland, Italy and Turkey being processed in Hong Kong and sold on to global markets. In addition, Redeem plans to start up mobile collection recovery programmes, targeting Hong Kong mobile network operators, manufacturers, businesses and consumers.
Mr Jamie Rae, Chief Executive of Redeem, said, ˇ§We chose to base our sales and processing centre in Hong Kong because it is the world hub for the refurbishment and resale of mobile phones. Our new centre will allow us to extend significant benefits to clients, including improved pricing models and greater efficiency for our overall operations.ˇ¨
Acting Director-General of Investment Promotion, Mr Simon Galpin, welcomed the setting up of Redeemˇ¦s business presence in Hong Kong. He said, ˇ§Hong Kong has one of the highest mobile phone penetration rates in the world providing a ready market for Redeem. Located in the centre of Asia Pacific and gateway to Mainland China, Hong Kong is the ideal location for Redeem to access the regionˇ¦s important emerging markets.ˇ¨
Initially Redeem plans to hire eight staff in Hong Kong, but this could rise to 40 people as the business grows.
Mr Rae concluded, ˇ§The opening of operations in Hong Kong is a key move in our long-term growth plans and we are forecasting turnover this year to almost double, from 5.6 million pounds to around 9 million pounds.ˇ¨
Founded in 1999, Redeem Plc is specialised in the recovery, reuse and recycling of mobile phones, ipods, electronic devices and printer cartridges. The company has operations in the UK, Ireland, Italy, Turkey, Cyprus and Hong Kong. For more information, please visit www.redeemplc.com.
Invest Hong Kong is the award-winning department of the Hong Kong Special Administrative Region Government responsible for attracting and facilitating inward investment into the city, by providing free services and support to help overseas, Mainland and Taiwanese companies establish or expand their business presence in Hong Kong. For more information, please visit www.InvestHK.gov.hk.
Ends/Monday, April 6, 2009
Issued at HKT 18:42
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