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Yoga-inspired athletic apparel company, lululemon athletica, has entered Hong Kong・s retail market with the opening of its first Asia-Pacific retail showroom in Hong Kong today (25 October).
The new showroom will be a hub for the Hong Kong health and fitness community. Focused on three F・s -- fit, function and fabric -- lululemon aims to educate its customers to choose the technical clothing that will be a right fit for their activities. The showroom will operate as a retail shop Thursday to Saturday; and complimentary yoga classes, workshops, seminars and other fitness classes will be organised on other days.
As the company・s first retail presence in the region, this showroom also will serve as lululemon・s regional retail hub, covering Japan as well as the Greater China markets.
The establishment of the showroom is in response to the huge market potential generated by the local and regional LOHAS (Lifestyles of Health and Sustainability) community -- generally comprised of upscale and well-educated young professionals. This group has become increasingly significant in the consumer market for lululemon.
：We are excited to elevate the way Hong Kong people live. We want to enable Hong Kongers and expatriates alike to let go of stress and embrace breathing deeply - not always the easiest task in our fast-paced, do-it-now, cosmopolitan city,； said Mr Victor Chan, Showroom Manager. ：lululemon・s yoga-inspired athletic apparel is perfect for the region・s yoga, fitness and dance enthusiasts with its unique fabrics, multi-purpose function and amazing fit.；
The showroom is an important addition to the company・s current presence in more than 90 locations across the US, Canada and Australia. The company will continue to explore the possibilities for expansion.
Mr Simon Galpin, Associate Director-General of Invest Hong Kong, welcomed lululemon to Hong Kong. He said, ：We are delighted that lululemon has chosen Hong Kong to establish its first Asia-Pacific retail showroom. It signifies the company・s confidence in our retail market supported by our ever-increasing yoga-practicing community.；
：Hong Kong offers promising market opportunities to companies like lululemon. Ours is a fast-paced city, and people here have become increasingly interested in improving their health and fitness. Generally well-educated and affluent, many of them have found yoga a good way to release stress and achieve better work-life balance. We look forward to the success of this showroom and working together with the company in its future expansion,； Mr Galpin added.
About lululemon athletica
lululemonpractising athletica (NASDAQ:LULU;TSX:LLL) is a yoga-inspired athletic apparel company that creates components for people to live longer, healthier and more fun lives. By creating products that help keep people active and stress free, lululemon believes that the world will be a better place. Setting the bar in technical fabrics and functional designs, lululemon works with yogis and athletes in local communities for continuous research and product feedback. lululemon athletica was founded in Vancouver, British Columbia, in 1998 by Chip Wilson and remains one of the fastest growing retailers in North America. For more information, please visit www.lululemon.com.
About InvestHK
InvestHK is the award-winning department of the Hong Kong Special Administrative Region Government responsible for attracting and facilitating inward investment into the city, by providing free services and support to help overseas and Mainland companies establish or expand their business presence in Hong Kong. For more information, please visit www.InvestHK.gov.hk.
Ends/Saturday, October 25, 2008
Issued at HKT 14:01
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