*******************************************************
The following is issued on behalf of the Hospital Authority:
The Hong Kong Red Cross Blood Transfusion Service (BTS)' new 2008-09 blood donation TV advertisement will be premiered at the Hong Kong Stadium at 4pm tomorrow (September 6). The slogan for the advertisement campaign is "Red - The Spirit of Blood Donation".
With the growing and ageing of the local population, it is estimated that demand for blood will increase by 25% in the next 25 years. The BTS needs to recruit more new blood donors and to encourage more people to give regularly. The local South China Football Team volunteered to appear in the new advertisement and the BTS hopes that the new advertisement will help to spread the spirit of blood donation throughout the territory. The new TV advertisement will be premiered tomorrow at the Hong Kong Stadium, before the first home game of this new season. The advertisement will be available for public viewing on all local TV stations and at the BTS website (http://www.ha.org.hk/rcbts) starting from Sunday (September 7).
For enquiries about blood donations, the public are welcome to call the hotline at 2710 1234 or visit the BTS website.
Ends/Friday, September 5, 2008
Issued at HKT 15:59
NNNN
