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The world's first New Zealand concept store, New Zealand Focus, celebrated its opening in Hong Kong today (November 5).
Located in Causeway Bay, the 6,800 square-foot, three-level shop is a New Zealand retail and information centre. It offers a range of New Zealand experiences -- from shopping for premium wines, food and natural health products to investigating travel packages, flights and educational institutions -- under one roof.
Mr Jim Sutton, New Zealand Minister for Trade Negotiation and other guests officiated at the opening ceremony today. Mr Sutton discussed his government¡¦s commitment to Hong Kong and North Asia.
"North Asia offers more potential for New Zealand's future growth than any other region in the world today," said Mr Sutton. "We see Hong Kong as playing a vital role in expanding New Zealand's trade opportunities in this region. Establishing our first concept centre here is a demonstration of our commitment."
The Centre creates a business platform for New Zealand exporters to reach Hong Kong and Greater China markets. It will be a place for importers and buyers to come and explore possible business opportunities with New Zealand companies.
The Regional Director, North Asia of New Zealand Trade and Enterprises, Mr Merv Stark, said, "Hong Kong is still very much the gateway to China. The centre serves as a stepping stone for establishing partnerships and fostering trade and investments in the Mainland and the rest of the region. We can assist New Zealand businesses in gaining a foothold here before they commit to a major export drive."
The Director-General of Investment Promotion at Invest Hong Kong, Mr Mike Rowse, warmly welcomed New Zealand Trade & Enterprise's decision to choose Hong Kong to pioneer the new concept. He said, "This centre not only demonstrates the close investment and trade relationship between New Zealand and Hong Kong, but also our city's role as the key business hub in the region. We wish you every success in further developing and expanding the concept and centre here."
Ends/Saturday, November 5, 2005
Issued at HKT 13:24
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