Asia-Pacific region (with photo)
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Monster Cable ("Monster"), the world's leading manufacturer of A/V cables and power conditioning products, has announced the opening of a new Hong Kong office. It will serve as the headquarters for Monster's sourcing, product design, sales and marketing support in the Asia-Pacific region. The operation will eventually be expanded to include distribution and logistics.
"We are pleased to announce our expansion in the region," the "Head Monster", Mr Noel Lee, said. "Hong Kong is the best location to base and develop our operation in this region. This city is an ideal place to support our growth and strategic initiatives."
Vice-president of Asia Pacific Business Development Mr Leo Lin said Hong Kong had the advantages of superior logistics and solid infrastructure. "Here, it is easier to find talent who can communicate well with our US headquarters, understand Western work requirements and styles and, at the same time, know culturally how to interface with suppliers and customers. Hong Kong's proximity to the vast manufacturing base in China, along with its efficient economy and low tax structure, are also big pluses for us," he said.
Monster has been attending the Hong Kong Electronics Fair for years. A team comprised of key product and business development executives, together with its Hong Kong group, are attending the 2005 Fair from October 13 to 16. They are meeting existing business partners and scouting the show for new partners and technologies. The opening of Monster's Hong Kong office is a major step in the company's effort to further strengthen its ties with Asia-Pacific.
The Acting Director-General of Investment Promotion at Invest Hong Kong, Mr John Rutherford, welcomed Monster to join of the over 6,200 overseas and Mainland companies in Hong Kong. He said Hong Kong's strategic location as the business hub of Asia made it an excellent base for companies to extend their business horizon to the region. "Monster's decision supports our view that Hong Kong is the preferred location for international businesses to manage their regional operations. We wish the company all the best in its future development in Hong Kong and in the region," Mr Rutherford said.
Monster is known to audio, video, car, photo, computer, movie and music enthusiasts as the company that makes their products work better. Starting in a San Francisco garage 25 years ago, Noel Lee created the first Monster Cable to get better sound from stereo speakers. He developed a following with recording engineers and professional musicians; today, many CDs are mixed and mastered in studios wired with Monster Cable and powered by Monster Power.
The Monster brand now encompasses more than 4,000 items including speakers, subwoofers, furniture, camera bags, cell phone headsets, PowerCells?, power line conditioners, voltage stabilisers, surge protectors and a wide variety of cables. Explore the world of Monster at www.MonsterCable.com
Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing all the support needed to establish a business presence here. For more information, please visit the website at www.investhk.gov.hk.
Ends/Friday, October 14, 2005
Issued at HKT 15:01
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