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Canadian leather label maker sets up regional headquarters
and manufacturing plant in Hong Kong
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    Canadian leather label manufacturer Landes Canada Inc. has chosen Hong Kong for its Asian regional headquarters and factory.    

     Landes makes real leather and imitation leather labels and leather trims for the denim apparel industry. At the grand opening ceremony today (October 6), the CEO of Landes Hong Kong Limited, Mr Udo Scherff, and president Mrs Dagmar Scherff said they were enthusiastic about the company's investments in Hong Kong.
 
     According to Mr Scherff, Hong Kong is an excellent location for the company's regional headquarters and manufacturing facility. Landes Hong Kong will be responsible for all aspects of its business in Asia, overseeing the new factory for screen-printing and embossing services. It has been established to handle the requirements for all of Asia from South Korea to Mauritius, Pakistan, and even Lesotho.

     "Seeing the rapid growth of denim apparel manufacturing in China and throughout Asia, Landes saw the need to establish its presence in a strategic location in the region. Since Hong Kong is a hub for the apparel industry in Asia, it is the logical place to build our regional base," Mr Scherff said. "With the new office and manufacturing facilities in Hong Kong, we will be able to provide more efficient and timely service to our clients in the denim industry which manufacture in Asia."

     Landes currently has a total investment in Hong Kong of about HK$12 million. Its 10,000 sq ft new factory is located in the industrial district of Kwun Tong, which used to be a centre for denim apparel factories. According to the company, the plentiful supply of skilled labour and office staff here who are familiar with the apparel business is a big advantage. With initial employment of 23 staff, Landes' production in Hong Kong has been building up since the first machines arrived last November. More than one million labels are produced per month.  

     Landes is now actively recruiting staff for its screen printing business. It also plans to increase the number of employees steadily and expects a promising sales growth in second year.

     The parent company of Landes Hong Kong Limited, Landes Canada Inc., is based in Granby, Quebec, Canada. Established for more than 30 years, the company serves most leading denim brands. Landes Canada continues to serve the denim apparel market in North America, as well as Latin America. For more information about Landes, please visit the website at http://www.landes.com.
 
     Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating inward investment into the city by providing all the support needed to establish a business presence here. For more information, please visit the website at www.investhk.gov.hk.

Ends/Thursday, October 6, 2005
Issued at HKT 11:30

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