Press Release
 
 

 Email this articleGovernment Homepage

LCQ 20:Ticketing of Hong Kong Disneyland

****************************************

    Following is the question by the Hon CHEUNG Hok-ming and a written reply by the Secretary for Economic Development and Labour, Mr Stephen Ip, in the Legislative Council today (July 6):

Question:

    According to the ticket types and prices announced by the Hong Kong Disneyland (HKD), elderly people aged 65 or above may purchase senior tickets and children under three years old may be admitted free of charge. Moreover, ticket prices for "peak days" (including weekends, Hong Kong public holidays, summer school holidays (July and August) and the Mainland Golden Weeks (May 1 to 7 and October 1 to 7 every year)) are higher than those for "regular days". In this connection, will the Government inform this Council whether it will appeal to HKD for:

(a) offering concessions on ticket prices to the elderly of Hong Kong, including lowering the age restriction for senior tickets to 60 or above, allowing elderly people over 75 years old to purchase senior tickets at half price and granting free admission once for the elderly born in the same year as the Mickey Mouse;

(b) altering the age restriction for free admission to under four years old; and

(c) exempting Hong Kong residents from being charged the higher ticket prices for "peak days", so that they can be admitted all year round by holding tickets at "regular days" prices?

Reply:

Madam President,

    Hongkong International Theme Parks Limited (HKITP), the Management Company of Hong Kong Disneyland (HKD), is responsible for the operational management of the theme park. Ticketing strategy is a commercial decision for HKITP. The current pricing strategy of HKD provides senior patrons with preferential admission rates, which are about 43% lower than the adult rate, whereas admission for children is 28% lower. Children under three enjoy free admission. HKD is also the first Disney theme park to offer two-tier pricing for normal calendar days versus holidays and peak days. This provides consumers of all ages the option of enjoying lower admission prices on non-peak days.  

    We have reflected the Hon CHEUNG Hok-ming's suggestions to HKITP. According to HKITP, it has considered carefully local market conditions and carried out market research before arriving at the current pricing strategy.  

Ends/Wednesday, July 6, 2005
Issued at HKT 14:29

NNNN


Email this article