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Leading Japanese integrated IT solutions provider, Nissho Electronics, announced today the opening of its Asia regional headquarters in Hong Kong.

Registered as Nissho Electronics (Asia) Co. Ltd. ("Nissho Electronics"), the Hong Kong office will serve as an important base to oversee markets in the region, including Mainland China, Taiwan, Singapore and elsewhere in Asia.

The Executive Vice President of Nissho Electronics, Mr Akihiko Namiki, said, "We are very excited about our expansion in Hong Kong. The advantageous location of Hong Kong at the heart of East Asia enables us to conveniently access the markets where we have established our trading business, including South China, Taiwan and Singapore." The Hong Kong office will be responsible for supplying the most up to date market information and forming strategic relationships with new business partners in the region.

The base in Hong Kong will also serve as the agent of just-in-time supply of electric devices designed exclusively for Japanese manufacturers in Mainland China. It will also promote new services and projects, such as establishing a data process and security operations center in the Mainland to handle outsourcing business from Japanese customers.

"The solid foundation of the city facilitates smooth international business operations and transactions for foreign companies like us," said Mr Namiki. "The developed infrastructure of Hong Kong, particularly in the areas of telecommunications, information and transportation -- as well as the availability of skilled human resources and sophisticated business solutions -- provide an attractive environment for IT companies like ours."

According to Mr Namiki, the company plans to develop a new business line of electric hardware for hi-tech products in Hong Kong. Nissho Electronics also expects to broaden its business base in the Mainland through Hong Kong.

The acting Director-General of Investment Promotion at Invest Hong Kong, Mr Simon Galpin, met Mr Namiki today. He said he was delighted by Nissho Electronics' decision to invest in Hong Kong.

Mr Galpin said, "This commitment by Nissho Electronics demonstrates the confidence of a prominent member of the Japanese business community in the long-term development of Hong Kong. It illustrates the recognition of the value of using Hong Kong as a springboard to the Mainland and the rest of Asia."

He also pointed out that the presence of various IT and technology companies, which require support from IT solution providers, creates a potential customer base for the company.

Mr Galpin wished the company all the best in its future development.

Specialising in system integration, Nissho Electronics provides its clients with practical technical solutions. The company was set up in 1969 and is listed on the Tokyo Stock Exchange, Section 1. As of March 31, 2004, the company employs 992 employees worldwide. Its capital was increased to 14.336 billion yen in 2003.

Invest Hong Kong is the Hong Kong Special Administrative Region Government department charged with encouraging and facilitating foreign investment into the city by providing all the support needed to establish a business presence here

Ends/Wednesday, July 14,2004

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