Virtual AIDS Office

The World AIDS Day, which falls on 1 December each year, is a day of focus internationally for the World AIDS Campaign, for promoting awareness of AIDS.

The theme for the Campaign for the years 2002-2003 is ''Stigma and Discrimination'' bearing the slogan ''Live and Let Live''

To commemorate World AIDS Day 2003, Red Ribbon Centre will launch the following events:-

In collaboration with the Centre for Disease Control and Prevention (CDC) China, and Radio Television Hong Kong, a joint publicity project has been developed. The official host of the project is the Ministry of Health, China.

The project comprises the following three components:

Creation of a song ''Walk Together同行'' which carries the theme of promoting the acceptance of people living with HIV/AIDS. The song is a collaborative work, as the composer is a Hong Kong musician while the lyricist is a youth volunteer from Mainland China. The song will be performed in Putonghua by local popular artists Mr Andy LAU and Miss Sammi CHENG.
Production of a Chinese educational film 《Love Under The Sun愛在陽光下》for appealing to public on HIV prevention and care. The 15-minute musical film will be produced by famous international filmmaker Mr Johnnie TO and will be cast by more than thirty local and Mainland artists.
Production of media and publicity events to tie in with (a) and (b), viz:

The premiere of the education film launched in a charity show organised by the Ministry of Health, in Beijing on 27 November 2003, featuring Mainland and Hong Kong artists to appeal to young people for the promotion of awareness on HIV/AIDS and the acceptance of people living with HIV/AIDS. The charity show will be edit and broadcast at RTHK Radio 2 at 4pm to 6pm on 13 December 2003.
Web premiere of the musical film on 1 December 2003 World AIDS Day at http://www.rthk.org.hk .
Announcement of Public Interests to be broadcast in both Hong Kong and Mainland China around the World AIDS Day;

In Hong Kong, sexual contact has all along been the major route of HIV transmission. Sex education is therefore crucial in preventing the spread of HIV infection locally. With technical support from the Red Ribbon Centre, the RTHK eTVonline.tv establishes a sex education website: http://www.SexEdonline.tv, and a launching ceremony is to be held on 1 December 2003 in New Town Plaza Shatin.

The website, establishes by phases, presents sexual health (physical, emotional, mental and societal well-being related to sexuality) of people by working across the life span from childhood to adulthood and aging focuses in age related areas of development (parenting, love, sex, courtship, relationship etc). The interactive approaches of the website includes content such as letterboxes and advices from professional bodies to effectively communicating people in all walks of life. The professionals are being experts in sexology, sex education, psychiatry, social work, religion, law and medicine.